How many times have you seen someone apologize and knew their heart wasn't in it? They weren't the least bit sincere? Or, they qualified their apology? Or. somehow in their apology, they manage to say it wasn't their fault, it was someone or everyone else's fault?
Brainwrap gave us an example of how to sincerely apologize. He laid out what he felt he had done that wronged an individual. He took responsibility for His errors. He granted that others had made errors, but didn't allow that to let himself off the hook.
Are you able to be that honest? Or do you qualify every apology? We've all commented about those apologies from politicians or celebrities where the first thing they do is qualify with the statement; "If I've offended anyone...". Jackass! Of course you offended someone. Why do you think your handlers said you need to offer an apology? But your ego just won't let you simply say; "I'm sorry." You have to qualify it or lay the blame on someone else, the proverbial "throwing someone under the bus" excuse. Chickenshit. Coward. Asshole!
If you're going to apologize OWN IT! Or don't bother to apologize.